As an event organizer, you can no longer get away with organizing a purely functional event nowadays. Visitors expect more. That is why business gatherings are increasingly resembling a festival. Festivalization is a trend that started a few years ago, but is wildly popular in 2019. With such a corporate festival, business festival, or congressival, you create an inspiring experience for your visitors. You do this by integrating the right elements from the festival industry into your business meeting or congress.
5 tips for a festival atmosphere
1. Suitable location
To create a good festival atmosphere, the location is crucial. Do not opt for a standard conference room, but look for a space with many possibilities in terms of decoration, catering, technology, and facilities. This allows you to set up a unique event with maximum resources.
2. Choose a theme
More and more festivals are using a theme for an extra piece of experience. It can even make a 'boring' subject attractive and engaging. If you choose a theme, let it be reflected in your decoration and use it in all your communication as well.
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3. Programming
What makes festivals so fun is that visitors are completely free to go wherever they want, but they can count on an optimal experience everywhere. A strong and creative side programming should therefore certainly not be missing at your corporate festival. In addition to the main parts of the program, think of smaller interactive sessions, live entertainment, and an inspiring networking square.
4. Catering
There are also many options in the field of catering to give your business event a festival atmosphere. With a few food trucks, you will of course quickly achieve the desired result. This also allows your visitors to decide for themselves when they feel like having something to eat or drink. But with picnic tables or a nice lounge area, you truly create that casual atmosphere.
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5. Think of the details
If you really want to give your visitors a festival experience, all the details must be right. It starts with the invitation and the announcement of the program on your website. Use a timetable for this, just like at a festival. This way, visitors can easily put together their ideal program. But also think of creative ways to show people the way at your event, so they don't have to miss any part. And what about a feedback or inspiration wall? A giant chalkboard where people can leave a reaction. That adds just the finishing touch.
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With these tips, you will ensure that your business event becomes truly memorable. And which venue fits best? Correct, Theater Amsterdam of course! You are very welcome to view the venue and discuss the possibilities.
Theater Amsterdam as a unique location for your business festival? Feel free to contact us without obligation.
Eva Otto
Director
About Theater Amsterdam
Theater Amsterdam is a unique venue on the waterfront. With a Theater Hall for 1,100 guests and a Blackbox of 1,200 m², it offers everything for events up to 2,000 guests. The projection screen and technology ensure impact at congresses and shows.
Every event a show
Planning your event at Theater Amsterdam?
Based on your programme, we can immediately help you create a logical event flow.