events
Product launch
Give your new product the introduction it deserves!
A successful launch begins well before the product is visible. From the moment of arrival, curiosity, anticipation, and brand experience are carefully built up. In the Auditorium, you tell the story behind the innovation with immersive visuals, powerful sound, and a fifty-meter-wide projection screen. At the decisive moment, the screen slides open to reveal the Blackbox: fully equipped for the unveiling, demonstrations, and personal introduction to your product. Guests can view, experience, test, and directly engage in conversation with one other. From press presentations and dealer meetings to international brand introductions: Theater Amsterdam turns the first introduction into a convincing moment that sticks.
First impressions count
Give your innovation maximum persuasive power immediately
Launching without borders
From exclusive scoop to international brand launch
Complete brand world
Transform every space into a recognizable brand experience
Newsworthy moment
Create images that instantly demand attention
Experts behind the scenes
Preferred partners realize AV, branding, styling, and furnishing
Seamless visitor journey
Logically connect presentation, demonstration, and networking
Eva Otto
Director
A successful launch begins well before the product is visible. From the moment of arrival, curiosity, anticipation, and brand experience are carefully built up. In the Auditorium, you tell the story behind the innovation with immersive visuals, powerful sound, and a fifty-meter-wide projection screen. At the decisive moment, the screen slides open to reveal the Blackbox: fully equipped for the unveiling, demonstrations, and personal introduction to your product. Guests can view, experience, test, and directly engage in conversation with one other. From press presentations and dealer meetings to international brand introductions: Theater Amsterdam turns the first introduction into a convincing moment that sticks.
First impressions count
Give your innovation maximum persuasive power immediately
Launching without borders
From exclusive scoop to international brand launch
Complete brand world
Transform every space into a recognizable brand experience
Newsworthy moment
Create images that instantly demand attention
Experts behind the scenes
Preferred partners realize AV, branding, styling, and furnishing
Seamless visitor journey
Logically connect presentation, demonstration, and networking
Eva Otto
Director
A successful launch begins well before the product is visible. From the moment of arrival, curiosity, anticipation, and brand experience are carefully built up. In the Auditorium, you tell the story behind the innovation with immersive visuals, powerful sound, and a fifty-meter-wide projection screen. At the decisive moment, the screen slides open to reveal the Blackbox: fully equipped for the unveiling, demonstrations, and personal introduction to your product. Guests can view, experience, test, and directly engage in conversation with one other. From press presentations and dealer meetings to international brand introductions: Theater Amsterdam turns the first introduction into a convincing moment that sticks.
First impressions count
Give your innovation maximum persuasive power immediately
Launching without borders
From exclusive scoop to international brand launch
Complete brand world
Transform every space into a recognizable brand experience
Newsworthy moment
Create images that instantly demand attention
Experts behind the scenes
Preferred partners realize AV, branding, styling, and furnishing
Seamless visitor journey
Logically connect presentation, demonstration, and networking
Eva Otto
Director
Discover the areas
Click on a room for more information
Foyer
Mezzanine
Auditorium
Black box
Discover the areas
Click on a room for more information
Foyer
Mezzanine
Auditorium
Black box
Discover the areas
Click on a room for more information
Foyer
Mezzanine
Auditorium
Black box
full-service
Branding & Interior Design
From entrance to stage: let your brand speak throughout the entire theater
full-service
Branding & Interior Design
From entrance to stage: let your brand speak throughout the entire theater
inspiration
they went before you
VW Group Convention
“The team was incredibly professional, welcoming and patient. Together we made everything run smoothly. We hope to return soon!”
inspiration
they went before you
VW Group Convention
“The team was incredibly professional, welcoming and patient. Together we made everything run smoothly. We hope to return soon!”
FAQ
Frequently
asked
questions
For which types of launches is Theater Amsterdam suitable?
Can visitors experience the product after the presentation?
Can the location be fully customized to match our corporate identity?
Can press moments and content creation be part of the launch?
Can large products be placed in the location?
FAQ
Frequently
asked
questions
For which types of launches is Theater Amsterdam suitable?
Can visitors experience the product after the presentation?
Can the location be fully customized to match our corporate identity?
Can press moments and content creation be part of the launch?
Can large products be placed in the location?
Every event a show
Planning your event at Theater Amsterdam?
Based on your programme, we can immediately help you create a logical event flow.