events
Product launch
Give your new product the launch it deserves!
A successful product launch starts long before the big reveal. From the moment your guests arrive, every element builds curiosity, anticipation and a strong sense of your brand.
In the Auditorium, bring the story behind your innovation to life with immersive visuals, powerful sound and our impressive 50-metre-wide projection screen. Then, at the defining moment, the screen opens to reveal the Blackbox – fully transformed for the product reveal, live demonstrations and hands-on experiences.
Guests can discover, experience and test your product while connecting with your team and each other. From press launches and dealer events to international brand launches, Theater Amsterdam turns your product reveal into an experience that leaves a lasting impression.
First impressions matter
Give your innovation maximum impact from the very first moment
Launching without limits
From exclusive product reveal to international brand launch
A complete brand experience
Turn every space into a distinctive brand experience
Newsworthy moment
Create images that instantly demand attention
Behind-the-scenes experts
Our team keeps every detail running smoothly
Seamless visitor journey
Connects presentation, demonstration, and networking seamlessly
Eva Otto
Director
A successful product launch starts long before the big reveal. From the moment your guests arrive, every element builds curiosity, anticipation and a strong sense of your brand.
In the Auditorium, bring the story behind your innovation to life with immersive visuals, powerful sound and our impressive 50-metre-wide projection screen. Then, at the defining moment, the screen opens to reveal the Blackbox – fully transformed for the product reveal, live demonstrations and hands-on experiences.
Guests can discover, experience and test your product while connecting with your team and each other. From press launches and dealer events to international brand launches, Theater Amsterdam turns your product reveal into an experience that leaves a lasting impression.
First impressions matter
Give your innovation maximum impact from the very first moment
Launching without limits
From exclusive product reveal to international brand launch
A complete brand experience
Turn every space into a distinctive brand experience
Newsworthy moment
Create images that instantly demand attention
Behind-the-scenes experts
Our team keeps every detail running smoothly
Seamless visitor journey
Connects presentation, demonstration, and networking seamlessly
Eva Otto
Director
A successful product launch starts long before the big reveal. From the moment your guests arrive, every element builds curiosity, anticipation and a strong sense of your brand.
In the Auditorium, bring the story behind your innovation to life with immersive visuals, powerful sound and our impressive 50-metre-wide projection screen. Then, at the defining moment, the screen opens to reveal the Blackbox – fully transformed for the product reveal, live demonstrations and hands-on experiences.
Guests can discover, experience and test your product while connecting with your team and each other. From press launches and dealer events to international brand launches, Theater Amsterdam turns your product reveal into an experience that leaves a lasting impression.
First impressions matter
Give your innovation maximum impact from the very first moment
Launching without limits
From exclusive product reveal to international brand launch
A complete brand experience
Turn every space into a distinctive brand experience
Newsworthy moment
Create images that instantly demand attention
Behind-the-scenes experts
Our team keeps every detail running smoothly
Seamless visitor journey
Connects presentation, demonstration, and networking seamlessly
Eva Otto
Director
Discover the event spaces
Click on an area for more information
Foyer
Mezzanine
Auditorium
Blackbox
Discover the event spaces
Click on an area for more information
Foyer
Mezzanine
Auditorium
Blackbox
Discover the event spaces
Click on an area for more information
Foyer
Mezzanine
Auditorium
Blackbox
full-service
Branding & Styling
From entrance to stage: your brand in every detail
full-service
Branding & Styling
From entrance to stage: your brand in every detail
inspiration
What our clients say
VW Group Convention
“The team was incredibly professional, welcoming and patient. Together we made everything run smoothly. We hope to return soon!”
inspiration
What our clients say
VW Group Convention
“The team was incredibly professional, welcoming and patient. Together we made everything run smoothly. We hope to return soon!”
FAQ
Frequently
asked
questions
For which types of launches is Theater Amsterdam suitable?
Can visitors experience the product after the presentation?
Can the location be fully customized to match our corporate identity?
Can press moments and content creation be part of the launch?
Can large products be placed in the location?
FAQ
Frequently
asked
questions
For which types of launches is Theater Amsterdam suitable?
Can visitors experience the product after the presentation?
Can the location be fully customized to match our corporate identity?
Can press moments and content creation be part of the launch?
Can large products be placed in the location?
Every event a show
Your Event, Our Stage
Tell us your plans and we'll shape a tailored proposal together.