IT4Kids Gala

IT4Kids Gala: over one million euros for sports opportunities

A million reasons to celebrate
540 guests, a surprising reveal, an atmospheric dinner, and a vibrant afterparty. During the IT4Kids Gala, entertainment, gastronomy, and contributing to an important cause came together.
A spectacular gala evening with a result that will have a long-lasting impact. To celebrate the tenth anniversary of IT4Kids, 540 guests gathered in a sold-out Theater Amsterdam. With entertainment, special stories, a star-studded dinner, and various auctions, over one million euros was raised to provide sports opportunities for physically and financially vulnerable children.

A festive welcome
The evening began in the Foyer, where guests were welcomed with drinks and appetizers. From this relaxed setting, the group moved to the Auditorium for the official opening of the anniversary gala.

Stories that touch the heart
In the Auditorium, they looked back on ten years of IT4Kids, with the foundation's mission taking center stage. Personal stories made it tangible why access to sports is so important for every child.
Following the opening program and entertainment came a spectacular transition: the fifty-meter-wide projection screen slid open to reveal the Blackbox. Here, the evening continued under the guidance of hosts Kees Tol and Barbara de Loor.

Dining between performances
For the occasion, the Blackbox had been transformed into an atmospheric gala hall. Guests enjoyed amuse-bouches and a three-course dinner by Chef Daniel Braun from Theater Amsterdam in collaboration with Triptyque. Between the courses, there were dazzling performances.
The auction, led by Pauline Cramer, was an important part of the evening. Together with a preceding online auction and various initiatives during the gala, this led to a record yield of over one million euros.

Ending on the dance floor
After dinner, the group returned to the Foyer. There, the stylish reception made way for a vibrant afterparty, and guests danced late into the night to the DJ's music.
The IT4Kids Gala demonstrated what happens when a meaningful mission, a strong program, and a surprising visitor journey come together. An evening full of experience, with an impact that extends far beyond the event itself.
The event was organized in collaboration with IT4Kids, XSAGA, BloemBloem, JUR, and Theater Amsterdam.

Case in brief:

• Client: IT4Kids

• Event: IT4Kids Gala

• Occasion: 10th anniversary of IT4Kids

• Number of guests: 540

• Spaces: Foyer, Auditorium & Blackbox

• Program: reception, plenary program, entertainment, sit-down dinner, auctions & afterparty

• Catering: three-course dinner by Chef Daniel Braun in collaboration with Triptyque

• Hosting: Kees Tol & Barbara de Loor

• Result: over €1 million raised for sports opportunities for physically and financially vulnerable children

• Partnership: IT4Kids, XSAGA, BloemBloem, JUR & Theater Amsterdam