From 400 to 800 guests and from a first edition to a trusted tradition
In November 2026, we will welcome WPP Media, formerly GroupM, for the tenth time at Theater Amsterdam. Since 2017, our venue has been the backdrop for TYNY: This Year Next Year. An annual event where business relations and peers look ahead together at developments within media, marketing, and communication
10 editions
In those ten years, TYNY grew from 400 to 800 guests. The program evolved along with it, but the strength of the format remained: relevant content, surprising entertainment, and plenty of space for personal connection.
A welcome that adapts
The reception in the Foyer has changed over the years. Where guests previously started with a joint lunch, they are now welcomed with coffee and a treat. An accessible start that fits the program and immediately offers space to meet one another.
A rock-solid auditorium program
After the reception, the event moves to the Auditorium. Here, sharp insights, inspiring speakers, and future-oriented stories take center stage. Varied entertainment gives the content-driven program extra energy and keeps the attention of 800 guests.
During the break, everyone returns to the Foyer to catch up, share new impressions, and recharge for the next part.
Ending with connection
After the second part of the auditorium program, TYNY ends with a well-attended drinks reception in the Foyer. The informal atmosphere offers plenty of space to discuss insights, strengthen existing relationships, and make new contacts. In this way, the content from the stage is immediately followed by valuable interaction. Afterwards, a select group also dines on the Mezzanine.
A partnership that keeps growing
Ten editions of TYNY show what is possible when an event and a venue develop together. Thanks to the trusted collaboration, knowledge of the format, and short communication lines, we can build on previous experiences every year while continuing to innovate.
We are proud that WPP Media is returning for the tenth time in November. A special milestone we look forward to celebrating together.
Case in brief
Client: WPP Media, formerly GroupM
Contact person and catalyst: Dewi Tumbuan
Event: TYNY – This Year Next Year
First edition: November 2017
Tenth edition: November 2026
Growth: from 400 to 800 guests
Rooms: Foyer, Auditorium & Mezzanine
Program: reception, auditorium program, entertainment, break, networking drinks & sit-down dinner
Karlijn ten Donkelaar
Sales Account Manager
About Theater Amsterdam
Theater Amsterdam is a unique venue on the waterfront. With a Theater Hall for 1,100 guests and a Blackbox of 1,200 m², it offers everything for events up to 2,000 guests. The projection screen and technology ensure impact at congresses and shows.
Every event a show
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