From 400 to 800 guests and from a first edition to a trusted tradition
TYNY: from 400 to 800 guests and from a first edition to an annual tradition
In November 2026, we will welcome WPP Media, formerly GroupM, to Theater Amsterdam for the tenth time. Since 2017, our venue has been home to TYNY: This Year Next Year, an annual event that brings clients, partners and industry professionals together to explore what lies ahead in media, marketing and communications.
Ten editions and counting
Over the course of ten editions, TYNY has grown from 400 to 800 guests. The programme has evolved along the way, while the strength of the format has remained the same: relevant content, surprising entertainment and plenty of opportunities to connect.
A warm welcome
The start of the event has evolved over the years. While earlier editions began with a shared lunch in the Foyer, guests are now welcomed with coffee and something sweet. It creates a relaxed start to the day, giving guests an opportunity to meet and connect before the main programme begins.
Content that keeps 800 guests engaged
After the reception, guests make their way to the Auditorium, where industry insights, inspiring speakers and forward-looking ideas take centre stage. Entertainment is woven throughout the programme, adding energy and variety while keeping 800 guests engaged.
During the break, everyone returns to the Foyer to catch up, exchange ideas and recharge before the second half of the programme.
Ending with connection
Following the final session in the Auditorium, TYNY concludes with a lively networking reception in the Foyer. The informal setting gives guests plenty of opportunity to discuss what they have heard, strengthen existing relationships and make new connections.
For a select group of guests, the evening continues with a sit-down dinner on the Mezzanine.
A partnership that continues to evolve
Ten editions of TYNY demonstrate what is possible when an event and its venue grow together. Our long-standing partnership and in-depth knowledge of the event allow us to build on previous editions each year, while continuing to develop and introduce new ideas.
We are proud to welcome WPP Media back to Theater Amsterdam for the tenth time this November – a special milestone that we look forward to celebrating together.
Case at a glance
Client: WPP Media, formerly GroupM
Event: TYNY – This Year Next Year
First edition: November 2017
Tenth edition: November 2026
Growth: from 400 to 800 guests
Spaces: Foyer, Auditorium & Mezzanine
Programme: reception, plenary programme, entertainment, networking reception & sit-down dinner
Key contact: Dewi Tumbuan
Karlijn ten Donkelaar
Sales Account Manager
About Theater Amsterdam
Theater Amsterdam is a unique venue on the waterfront. With a Theater Hall for 1,100 guests and a 1,200 m² Blackbox, it offers everything for events of up to 2,000 guests. The projection screen and technology ensure an impact at conferences and shows.
Every event a show
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